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New Assoc Director of Marketing


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txram
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« on: June 05, 2017, 04:41:20 pm »

A St. John's grad who interned with the Knicks, then worked at Loyola Marymount.  Hopefully the new blood will help improve things.
http://fordhamsports.com/news/2017/6/5/general-joel-lawson-named-associate-athletic-director-at-fordham.aspx
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xtey92a
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« Reply #1 on: June 05, 2017, 05:26:04 pm »

We seem t go through sports marketing staff very quickly. Does Grank chase them away?
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joea
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« Reply #2 on: June 05, 2017, 05:53:38 pm »

We seem t go through sports marketing staff very quickly. Does Grank chase them away?

They probably leave when they realize there is no sports marketing.
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An Old Coach
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« Reply #3 on: June 05, 2017, 06:14:42 pm »

Anyone want to set an over/under on how long he stays?  I'm betting Nov. 2018.
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joesunfish
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« Reply #4 on: June 05, 2017, 06:26:19 pm »

Welcome "Home" Joel and "Welcome" to Fordham!

All the best in the media capital of the world!
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PA Ram
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« Reply #5 on: June 05, 2017, 09:59:22 pm »

Welcome "Home" Joel and "Welcome" to Fordham!

All the best in the media capital of the world!

+1

welcome Joel and good luck!
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RealDeal
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« Reply #6 on: June 06, 2017, 07:42:04 am »

r
Anyone want to set an over/under on how long he stays?  I'm betting Nov. 2018.

Not really.  However, I am sure when he departs it will be voluntarily.
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An Old Coach
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« Reply #7 on: June 06, 2017, 09:56:38 am »

No question.  Fordham athletic administrators usually get a life time appointment.  I do wish him the best.  He has his work cut out for him.
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Chaka001
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« Reply #8 on: June 06, 2017, 11:16:32 am »

first and foremost I wish Joel all of the best.

he has his work cut out for him, however, I also believe this department has been so underutilized by Uncle Julio for over 20 years and was not impressed with the last guy, that the growth potential is limitless.  Essentially one could look like a hero just by doing the basics.


a few quick notes:
I will say I am surprised that he is named as an Associate AD and not and Assistant AD.  He was a Director of Marketing working under an Assistant AD of Media Marketing etc.  So this is an enormous promotion in title and in the industry is really not an appropriate move based on what is common in college athletic administration. 
- Why not offer his some incentive and hire him as an Asst. AD and tell him, if attendance improves,  and other milestones are met, I will bump up your title to Assoc AD?
- Curious to know how the position was advertised.  If it was as an Associate AD, I guarantee you would have been able to get someone at a how higher level/ more proven track record.

CONCERNS
he is coming from a school without football.
looks like he only worked for one school.
he had an asst at his former gig, not sure if he gets one at FU
checked out the home attendance for men's hoops and it was none too impressive, especially for a school that doe snot have football.

Again, I truly do wish him the best but I wish they would have hired a #2 or even #3 guy form a Power 5 school, as the marketing, promotions, licensing, etc are done at such a higher level that if the candidate could even implement 1/3 of what they do at the bigger schools, it would be a monumental improvement for the athletic department.

GO RAMS!
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pjd
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« Reply #9 on: June 11, 2017, 09:48:11 pm »

Like this in Hire in a Big WAY!!!
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xtey92a
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« Reply #10 on: June 11, 2017, 11:20:25 pm »

I wish him all the best. We need the help.
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Madram
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« Reply #11 on: July 11, 2017, 11:34:15 am »

We seem t go through sports marketing staff very quickly. Does Grank chase them away?

I can't imagine that this position pays very well.factor in cost of living in The area along with limited support and resources from the athletic department and I imagine this is a glorified intern position where you get a year or 2 experience and than move on to something better.
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Chaka001
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« Reply #12 on: July 13, 2017, 01:19:24 pm »

I am not so sure, he was given an ASSOCIATE AD title which is huge when trying to move up the ladder.  I see this as an Assistant AD job at best and only and Associate title if he had a much stronger background and better experience.  Plus the position would be one where marketing actually takes place, something seems to be frowned upon at Rose Hill.

As long as someone from above is not holding the reigns to unleash strong marketing tactics, he has the ability to look like a star as Uncle Julio and the last fella have not accomplished much in over 2 decades.
Right now I would like to see him:
- get students to the game (lowest hanging fruit)
- improve licensing
- find ways to get the community involved to bolster attendance and interest (not just alums) and giving out free tickets to the neighborhood/ kids organizations.
- take control and make the games entertaining, make the game a fun event that people want to attend over and over again as they are having a good time.  By doing so, you rely less on the results of the play on the field/court.  You cant' simply rely on talent, even at the best schools.



 
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